지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.5
- 수록면
- 121 - 124 (4page)
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초록· 키워드
오류제보하기
Customer Satisfaction is a major concern for all the firms, therefore building customer royalty and trust is the key factor to succeed in today"s severe competition on the marketplace. To give satisfaction, understanding the existing customer"s needs such as focusing on how to sell a product to enhance customer retention and reduce the number of dissatisfaction become a critical issue than attracting new customers. The main purpose of this study is to present the methodology to understand customer characteristics classified by department stores" customer grade and RFM (Recency, Frequency, monetary) customer grade. Then, by using decision tree technique and various statistics methods, we present a new marketing strategy to retain customer royalty.
목차
Abstract
1. Introduction
2. Background
3. Methodology
4. Contribution
References
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