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A Study on the Effect of Home Shopping Channel Commission on the Market Performance Improvement of the Cable SO
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홈쇼핑 송출수수료가 케이블 SO의 시장성과 개선에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Jeong-Woo Park (서울과학기술대학교) Yeong-Ju Lee (서울과학기술대학교)
Journal
Korean Association for Broarding & Telecommunication Korean Journal of Broadcasting and Telecommunication Studies Vol.26 No.3 KCI Excellent Accredited Journal
Published
2012.5
Pages
218 - 254 (37page)

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A Study on the Effect of Home Shopping Channel Commission on the Market Performance Improvement of the Cable SO
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Abstract· Keywords

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This study analyse how the subscriber scale in the unit of MSO as well as SO, the number of women, subscribers’ income, subscription fee per subscriber, and the equity of the home shopping firms affect the scale of Commission and the Commission per subscriber. The results show that the subscriber scale of SO & MSO, the number of women in their area, subscription fee per subscriber and the equity of home shopping firms affect the scale of the Commission. On the other hand, subscription fee per subscriber and the number of subscriber in the unit of MSO affect the Commission per subscriber. Secondly, it shows that the operating profit is significantly related with Commission. Thirdly, with a performance index of 2009 & 2010, we calculated each elasticity of outputs/inputs in respect of different revenue types. The results show that the Commission’s elasticity is higher than others’elasticity. It means that SO has a higher performance in Commission than in other types. This paper shows that the growth of subscriber caused by integration brings SOs more economic benefits through the Commission.
#케이블 SO #양면시장 #홈쇼핑 송출수수료 #가입자당 홈쇼핑 송출수수료 #탄력도 #cable system operator #two-sided market #commission of home shopping channel #home shopping channel commission per subscriber

Contents

1. 문제제기
2. 기존 연구 검토
3. 연구문제 및 연구방법
4. 연구 결과
5. 결론 및 논의
참고문헌
Abstract

References (80)

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1. [학술지(정기간행물)] - 강명현 / 2009 / 유료방송 시장에서 방송사업자 간 프로그램 거래에 관한 연구: 연결망 분석을 중심으로 / 미디어 경제와 문화 7 (1) : 45 ~ 75 dbpia 2. [기타자료] - 공정거래위원회 / 2011 / 중소업체의 TV홈쇼핑 평균수수료37%(정률), 33%(정액) google schola 3. [기타자료] - / / 공정거래위원회 의결 제 2011-135호(2011.08.02. 결정) google schola 4. [학술지(정기간행물)] - 권호영 / 2004 / 케이블TV 시장에서의 독점과 경쟁: 동일지역 복수SO 정책의 효과 분석 / 한국언론학보 48 (5) : 5 ~ 29 dbpia 5. [기타자료] - 김경기 / 2011 / TV홈쇼핑, 한화증권 산업분석 google schola

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