지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
E-mail is the popular tool in that it is one of the most effective and efficient marketing platform even though there are some negative feedback from the receivers. These days, marketing managers try to make the reaction rate of e-mail receivers high. But there are not enough researches on how the customer processes the data in the e-mail and how the customer react the e-mail information. So in this research, I try to find a way to make the customer’s reaction rate of e-mail receivers higher in the right of the cognition and emotion of the customers. To obtain this objects, I experimented in some conditions to know whether the variation in the image and the text make some differences in the reaction or not. But No hypotheses are supported. The results may come from some reasons like these; product types, pilot test, involvement measures, attitude measures, sample size. Even though this research fail to support hypothesis, it is important in that this research propose a new way how to survey on the e-mail marketing.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 모형 및 가설
Ⅳ. 연구 방법
Ⅴ. 결과
Ⅵ. 논의
참고문헌
〈Abstract〉
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UCI(KEPA) : I410-ECN-0101-2013-325-002903745