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자료유형
학술대회자료
저자정보
김형철 (명신대학교)
저널정보
대한경영학회 대한경영학회 학술발표대회 발표논문집 2010년 추계학술발표대회
발행연도
2010.11
수록면
21 - 42 (22page)

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Based on the strategic contingency theory and the resource based view, this study analyzed relationships among business environment, competitive strategy and Organiztional Structure and the effects of their fit on firm Venture Business Performance. Hypotheses were tested over a sample of 318 domestic companies in 52 different industries.
Empirical result of hypotheses without Venture Business Performance implications showed that, in accordance to the strategic contingency theory, business environment affected the firm`s choice of competitive strategy; and in accordance to the resource based view, Organiztional Structure of the firm was closely related with the firm’s choice of competitive strategy.
In order to test hypotheses involving Venture Business Performance implication, we divided firms in our sample into high-Venture Business Performance and low-Venture Business Performance groups, and investigated the differences in various fit scores business environment and competitive strategy; Organiztional Structure and competitive strategy; environment-strategy(external fit) and Organiztional Structure-strategy(internal fit); than low-Venture Business Performance groups.
Such empirical results suggest that, in accordance to the strategic contingency theory and the resource based view, the fit between business environment and competitive strategy; Organiztional Structure and competitive strategy; and the integrated fit among environment-strategy(external fit) and Organiztional Structure-strategy(internal fit), all have positive effects on firm Venture Business Performance.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설의 설정
Ⅳ. 실증연구
Ⅴ. 실증분석
Ⅵ. 결론
〈참고문헌〉
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