지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The economy of Jeju Island depends heavily on tourism industries and related other service areas. Moreover, the weight of tourism industry over the whole Jeju economy increased from 69.4% in 2009 to 76.8% in 2010. As these figures show that the dependency on tourism industry in jeju island is of great importance, the argument of rippling effect of virtuous cycle by boosting up tourism industry can be explained in many ways.
In the paper, I studies diverse aspect of tourism industry in Jeju island by gathering and analyzing related figures. As a result, I could reach a conclusion that the product positioning of Jeju island in terms of domestic customers lies in lower level which means low price-low quality segment. This finding shows that this marketing strategy potentially causes stuck in the middle situation when it continues its positioning in the long term, which could deteriorate the basics of tourism industry in Jeju island. In this respect, they should find ways to shifting its marketing positioning from low price-low quality to product development strategy. On the other hand, in terms of foreign customers visiting jeju island, product positioning is located at high price level. This shows foreign customer market also needs to shift its positioning toward diversification of tourism products, which means it is opportune time to make an investment on marketing infrastructure of Jeju tourism industry.
In this reason, it is needed to make special incentive systems for improving tourism infrastructure as an accelerator of make investments on the whole economic cycle of jeju island. As implementation solutions, zero rate of VAT should stay for longer periods, which is to be expired this year and establishment of alternative investment funds can be possible for providing and financing infrastructure of tourism industry in Jeju island.
In the paper, I studies diverse aspect of tourism industry in Jeju island by gathering and analyzing related figures. As a result, I could reach a conclusion that the product positioning of Jeju island in terms of domestic customers lies in lower level which means low price-low quality segment. This finding shows that this marketing strategy potentially causes stuck in the middle situation when it continues its positioning in the long term, which could deteriorate the basics of tourism industry in Jeju island. In this respect, they should find ways to shifting its marketing positioning from low price-low quality to product development strategy. On the other hand, in terms of foreign customers visiting jeju island, product positioning is located at high price level. This shows foreign customer market also needs to shift its positioning toward diversification of tourism products, which means it is opportune time to make an investment on marketing infrastructure of Jeju tourism industry.
In this reason, it is needed to make special incentive systems for improving tourism infrastructure as an accelerator of make investments on the whole economic cycle of jeju island. As implementation solutions, zero rate of VAT should stay for longer periods, which is to be expired this year and establishment of alternative investment funds can be possible for providing and financing infrastructure of tourism industry in Jeju island.
목차
I. 서론
II. 제주관광산업현황
III. 제주관광산업의 문제점
IV. 관광산업발전을 위한 세제지원정책
V. 결론
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