지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 87 - 101 (15page)
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초록· 키워드
오류제보하기
Due to low rate of house diffusion and alternation for overage house, the business of building apartments has been greatly prosperous, while in most areas except Seoul in Korea, the rate of owning residence exceed the reasonable number of demand, and also, a lot of new houses is not sold out.
Accordingly, consumers seem to make a lot of chances in choosing their apartment. Construction companies have confronted many difficulties to build apartments with the latest improvements in which consumers are satisfactory and the need of exact marketing strategies are endangering the existence of construction companies.
Therefore it should be analyzed what is major factor in choosing apartments and what can affect their choice. Also to analyze purchase strategies of consumers, the change of thinking from consumers’ view is extraordinarily required.
According to Act 2 in house promotion law, the meaning of apartments is prescribed as the public residence buildings which have more than six stories..
As public residence buildings cannot be moved just like general products, the number of sales companies and consumers is restricted in certain areas.
As the purchase of apartments as a kind of product cost a lot of other expense, compared to financial property, including brokerage commission, insurance, and many kinds of taxes, the response of consumers is cautious and non-continual. Also the problem in seeking data can be arisen.
There is no standard in price of house because the seller fixes the price of the house according to his or her subjective point of view.
Considering many other factors, we can find that there are a lot of cost in searching proper house to buy and moving expense, and that there is no standard comparison among houses on sale. But a lot of consumers are concerned about this.
Also houses are durable and are hard to buy continually and cannot be bought only once in his or her life.
Apartments as goods providing mixed service need long period for completion and are very expensive and demand and supply aren’t flexible. Many limited characters exist in price, supply and after service due to asymmetry on sales information and public property.
Accordingly, consumers seem to make a lot of chances in choosing their apartment. Construction companies have confronted many difficulties to build apartments with the latest improvements in which consumers are satisfactory and the need of exact marketing strategies are endangering the existence of construction companies.
Therefore it should be analyzed what is major factor in choosing apartments and what can affect their choice. Also to analyze purchase strategies of consumers, the change of thinking from consumers’ view is extraordinarily required.
According to Act 2 in house promotion law, the meaning of apartments is prescribed as the public residence buildings which have more than six stories..
As public residence buildings cannot be moved just like general products, the number of sales companies and consumers is restricted in certain areas.
As the purchase of apartments as a kind of product cost a lot of other expense, compared to financial property, including brokerage commission, insurance, and many kinds of taxes, the response of consumers is cautious and non-continual. Also the problem in seeking data can be arisen.
There is no standard in price of house because the seller fixes the price of the house according to his or her subjective point of view.
Considering many other factors, we can find that there are a lot of cost in searching proper house to buy and moving expense, and that there is no standard comparison among houses on sale. But a lot of consumers are concerned about this.
Also houses are durable and are hard to buy continually and cannot be bought only once in his or her life.
Apartments as goods providing mixed service need long period for completion and are very expensive and demand and supply aren’t flexible. Many limited characters exist in price, supply and after service due to asymmetry on sales information and public property.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설설정
Ⅳ. 연구방법
Ⅴ. 결론
참고문헌
참고문헌 (57)
참고문헌 신청
1. [학위논문] - 홍갑기 / 2010 / 구매결정의 선택 요인 분석 연구:인천광역시 계양구 거주자 중심으로 / 석사 / 인하대학교 행정대학원
2. [학위논문] - 권항구 / 2011 / 아파트 브랜드 자산:선행요인과 결과 / 석사 / 한밭대학교 창업경영대학원
3. [학위논문] - 방동원 / 2011 / 브랜드 개성과 브랜드 동일시가브랜드태도 및 고객충성도에 미치는 영향에 관한 연구-패스트패션 / 석사 / 충남대학교외국어대학교
4. [학위논문] - 이지형 / 2010 / 브랜드 개성과 브랜드 명성이 고객의 브랜드 동일시,고객만족 및 고객 충성도에 미치는 영향에 관한 연구-외부고객과 내부고객을중심으로 / 석사 / 인하대학교
5. [학술지(정기간행물)] - 강순주 / 2004 / 초고층 주상복합아파트 거주자의 주거만족도 / 대한가정학회지 42 (6) : 1 ~ 12
2. [학위논문] - 권항구 / 2011 / 아파트 브랜드 자산:선행요인과 결과 / 석사 / 한밭대학교 창업경영대학원
3. [학위논문] - 방동원 / 2011 / 브랜드 개성과 브랜드 동일시가브랜드태도 및 고객충성도에 미치는 영향에 관한 연구-패스트패션 / 석사 / 충남대학교외국어대학교
4. [학위논문] - 이지형 / 2010 / 브랜드 개성과 브랜드 명성이 고객의 브랜드 동일시,고객만족 및 고객 충성도에 미치는 영향에 관한 연구-외부고객과 내부고객을중심으로 / 석사 / 인하대학교
5. [학술지(정기간행물)] - 강순주 / 2004 / 초고층 주상복합아파트 거주자의 주거만족도 / 대한가정학회지 42 (6) : 1 ~ 12
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UCI(KEPA) : I410-ECN-0101-2013-595-001477437