지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.18, No.4
- 발행연도
- 2011.12
- 수록면
- 183 - 202 (20page)
이용수
초록· 키워드
오류제보하기
Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in ordr to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers" community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.
목차
Abstract
1. 서론
2. 문헌연구
3. 연구모형 및 가설
4. 연구 방법
5. 분석결과
6. 결론
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UCI(KEPA) : I410-ECN-0101-2013-005-001213018