지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 769 - 774 (6page)
이용수
초록· 키워드
오류제보하기
This study aimed at finding the factors impacting customer satisfaction (CS) for conversion farm with 2<SUP>nd</SUP> and 3<SUP>rd</SUP> industry, because the most important thing in the conversion farm is enhancing customer satisfaction.
The data on CS from 173 pumpkin farm"s customers by on-line survey were gathered. The analysis using structural equation model with Amos was carried out. Product, service and purchasing were determined as 3 factors impacting to CS. The result showed that purchasing is the biggiest contributor to CS. It means the customers using on-line market are very sensitive to farm"s brand and logistics. It is also found that conversion with processing and farm experience activity is definitely affecting to building customer"s trust. In conclusion, making efforts on enhancing CS in conversion farm is the key to success.
The data on CS from 173 pumpkin farm"s customers by on-line survey were gathered. The analysis using structural equation model with Amos was carried out. Product, service and purchasing were determined as 3 factors impacting to CS. The result showed that purchasing is the biggiest contributor to CS. It means the customers using on-line market are very sensitive to farm"s brand and logistics. It is also found that conversion with processing and farm experience activity is definitely affecting to building customer"s trust. In conclusion, making efforts on enhancing CS in conversion farm is the key to success.
목차
Abstract
Ⅰ. 서론
Ⅱ. 고객 만족도 조사
Ⅲ. 만족도 모형분석
Ⅳ. 요약 및 결론
감사의 글
참고문헌
참고문헌 (10)
참고문헌 신청
Choi JH / 2007 / Enhancement of Alliance of Food Industry and Agriculture / Korea Rural Economic Institute
Choi JH / 2007 / Enhancement of Alliance of Food Industry and Agriculture / Korea Rural Economy Institute
Hwang UI / 2010 / The Strategies to Revitalize the Agro-food Industy in Rural Areas under the Mega- Regionalization of Economy and Lifestyle / Korea Rural Economic Institute
Jeong EM / 2010 / Municipal Statute on Small-scale Food Processing by Farmers / Korea Rural Economy Institute
Kim GS / 2009 / Analysis on Structural Equation Model / Hannarae Publishing Company
Choi JH / 2007 / Enhancement of Alliance of Food Industry and Agriculture / Korea Rural Economy Institute
Hwang UI / 2010 / The Strategies to Revitalize the Agro-food Industy in Rural Areas under the Mega- Regionalization of Economy and Lifestyle / Korea Rural Economic Institute
Jeong EM / 2010 / Municipal Statute on Small-scale Food Processing by Farmers / Korea Rural Economy Institute
Kim GS / 2009 / Analysis on Structural Equation Model / Hannarae Publishing Company
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UCI(KEPA) : I410-ECN-0101-2013-480-001198168