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논문 기본 정보

자료유형
학술저널
저자정보
Chang-Yeoul Choi (Inha University) Joo-Young Lee (Inha University)
저널정보
인하대학교 정석물류통상연구원 Journal of International Logistics and Trade Journal of International Logistics and Trade Vol.7 No.2
발행연도
2009.12
수록면
83 - 98 (16page)

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초록· 키워드

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Since the declaration of reform and market opening from China in 1990, China has drawn much attention from the world thanks to its rapid economic growth and its emergence as the world"s major consumer market and the center of the global economy. Moreover, it established the new trade order, making East Asia the center of the new trade trend as it becomes a manufactural and sales stronghold of multinational companies. The Chinese distribution market is expected to show a high growth rate by 2010 and it draws attention as a new business sector which can bring huge profits. However, advancement of the Chinese distribution industry now faces systemic problems and research on such problems is insufficient. Therefore, in this study we will conduct SWOT analysis based on previous studies on the Chinese distribution industry and use it as a ground to propose strategic solutions for development.

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Abstract
1. Introduction
2. Changes in Distributuon Environment in China
3. Literature review of distribution advancement in China
4. Strategies for the entry of Korean distribution companies
5. Conclusion
References

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UCI(KEPA) : I410-ECN-0101-2013-000-001176942