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소셜 미디어를 활용한 브랜드 마케팅 사례
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Type
Class magazine
Author
구자룡 (밸류바인컨설팅)
Journal
Korea Marketing Association Excellence Marketing for Customer Vol.46 No.1
Published
2012.1
Pages
39 - 43 (5page)

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소셜 미디어를 활용한 브랜드 마케팅 사례
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Contents

브랜딩의 새로운 도구-소셜 미디어
소셜 미디어로 인한 기업 마케팅 환경의 변화
소셜 미디어를 활용한 브랜딩

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