지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.11
- 수록면
- 341 - 359 (19page)
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초록· 키워드
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This study examines the difference of MICE destination attributes and perceived service satisfaction for 3 different language speakers (Korean, Chinese and Japanese). In order to achieve the purpose of this study, one international meeting was surveyed as a sample event and the 469 samples were analyzed.
The results were as follows. First, almost every destination attributes were statistically different based on the cultural background of MICE attendees. Second, in general, chinese attendees has the highest satisfaction among 3 different group, whereas Japanese attendees has the lowest satisfaction. Third, except for the kindness of Korean, whole service or procedures for tourists’ was different statistically.
Based on this results, MICE organizers could prepare the better and more appropriate seroice for chinese or japanese attendees.
The results were as follows. First, almost every destination attributes were statistically different based on the cultural background of MICE attendees. Second, in general, chinese attendees has the highest satisfaction among 3 different group, whereas Japanese attendees has the lowest satisfaction. Third, except for the kindness of Korean, whole service or procedures for tourists’ was different statistically.
Based on this results, MICE organizers could prepare the better and more appropriate seroice for chinese or japanese attendees.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법
Ⅳ. 실증분석
Ⅳ. 결론
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UCI(KEPA) : I410-ECN-0101-2013-326-001105648