지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
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The purpose of this research was to propose the direction of Hanbok-marketing and the focus through the trend of Han-styled Hanbok in on-line market. Research Methods was investigated Open-market, G-market, Auction, 11th-street and the investigation period has been from the April, 1st to the April, 10th, 2011. The results were as follows; 1. Han-styled Hanbok products have been available for customers with 175 webpages and 9,551 merchandises. 2. The Image classification result have had 5 sorts of images, that is, traditional hanbok, improvement hanbok, life hanbok, Fusion-hanbok, uniform. 3. The professionalism of business has been required by detailed items of Han-styled hanbok following T.P.O. Conclusion and Marketing focus; First, the marketing strategy available with the detailed classification of Han-styled hanbok product has been suitable for business own product images. Second, Find directions in the product competitiveness or the service marketing for the competitive edge have been necessary for multiple competition. Third, the brand-marketing informed of own brands or images has been available. Forth, as a sort of fashions, the Han-styled product"s era has arrived with available various marketings in fashion business.
목차
〈Abstract〉
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과 및 논의
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2013-620-001077486