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케이블 자체제작 프로그램에 대한 인식이 채널 브랜드 자산 형성 및 지속적인 채널 시청의도에 미치는 영향 : 일반인 출연자 포맷을 이용한 케이블 자체제작 프로그램을 중심으로
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논문 기본 정보

Type
Proceeding
Author
류재미 (중앙대학교)
Journal
Korean Society For Journalism And Communication Studies 한국언론학회 학술대회 발표논문집 2011년 봄철 정기학술대회
Published
2011.5
Pages
316 - 318 (3page)

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Topic
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Method
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Result
케이블 자체제작 프로그램에 대한 인식이 채널 브랜드 자산 형성 및 지속적인 채널 시청의도에 미치는 영향 : 일반인 출연자 포맷을 이용한 케이블 자체제작 프로그램을 중심으로
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UCI(KEPA) : I410-ECN-0101-2013-331-000857555