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A Study on the International Marketing Mix Strategy in Electronic Commerce
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國際的인 電子商去來에서의 國際마케팅믹스戰略에 관한 硏究

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Type
Academic journal
Author
許恩卿 (서남해안발전연구원)
Journal
Korean Industrial Economic Association Journal of Industrial Economics and Business Vol.11 No.2 KCI Accredited Journals
Published
1998.3
Pages
297 - 313 (17page)

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A Study on the International Marketing Mix Strategy in Electronic Commerce
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Contents

Ⅰ. 序論
Ⅱ. 新國際마케팅컨셉트로서의 電子商去來
Ⅲ. 電子商去來에서의 國際마케팅믹스 戰略
Ⅳ. 結論
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