지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.6
- 수록면
- 121 - 131 (11page)
이용수
초록· 키워드
오류제보하기
Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups.
The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand’s name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.
The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand’s name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 목적 및 방법
Ⅳ. 연구 결과
Ⅴ. 결론 및 제언
참고문헌
참고문헌 (20)
참고문헌 신청
1. [학술지(정기간행물)] - 한국섬유경제 / 2009 / 그린패션 & 그린비지니스 (1013) : 7 ~
2. [학술지(정기간행물)] - 김문숙 / 1997 / 녹색규범과 미래 복식디자인의 방향에 관한 연구 / 복식문화연구 5 (1) : 57 ~ 69
3. [학술지(정기간행물)] - 김문숙 / 1998 / 패션에 표현된 환경친화적 디자인 특성 / 복식문화연구 6 (2) : 320 ~
4. [학술지(정기간행물)] - 김수현 / 2007 / 오가닉 코튼(Organic Cotton)을 이용한 지속가능한 패션디자인 / 복식 57 (2) : 115 ~ 131
5. [학술지(정기간행물)] - 김영숙 / 1998 / 패션에 표현된 친환경적 디자인의 특성-1990년 이후의 국내 디자이너 작품을 중심으로 / 복식문화연구 6 (2) : 163 ~ 180
2. [학술지(정기간행물)] - 김문숙 / 1997 / 녹색규범과 미래 복식디자인의 방향에 관한 연구 / 복식문화연구 5 (1) : 57 ~ 69
3. [학술지(정기간행물)] - 김문숙 / 1998 / 패션에 표현된 환경친화적 디자인 특성 / 복식문화연구 6 (2) : 320 ~
4. [학술지(정기간행물)] - 김수현 / 2007 / 오가닉 코튼(Organic Cotton)을 이용한 지속가능한 패션디자인 / 복식 57 (2) : 115 ~ 131
5. [학술지(정기간행물)] - 김영숙 / 1998 / 패션에 표현된 친환경적 디자인의 특성-1990년 이후의 국내 디자이너 작품을 중심으로 / 복식문화연구 6 (2) : 163 ~ 180
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UCI(KEPA) : I410-ECN-0101-2013-592-000499494