지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study was to research the relationship among satisfaction, city image and revisiting of Expo 2010 Shanghai participants. To solve this purpose, 284 persons were selected from Shanghai city, other places of China and overseas who joined the Expo 2010 Shanghai participated the questionnaire. The data was analyzed by the reliability method, factor analysis, T-test, one-way ANOVA and post hoc, multiple regression analysis of SPSS 12.0 Version. The results were as follows, according to the demographic variables, the difference of satisfaction factors of the Expo 2010 Shanghai was that adults more than 30 years old were higher than young people less than 30 years old and Shanghai people were higher than people from other places of China in the factor of culture; Shanghai people were higher than foreigners in the factor of accessibility; Shanghai people were higher than people from other places of China in the factor of service; and people from other places of China were higher than Shanghai people in the factor of management, however, the variables of gender didn’t have any relation with the satisfaction factors. According to the demographic variables, Shanghai people had higher feelings of city image than people from other places of China, and people from other places of China had more expectation than foreigners on revisiting Shanghai, however, the variables of gender and age didn’t have any relation with the city image and revisiting expectation. Service factor, culture factor and accessibility factor of the satisfaction factors of the Expo 2010 Shanghai affected the feeling of city image positively. Culture factor and accessibility factor of the satisfaction factors of the Expo 2010 Shanghai affected the revisiting expectation positively. The feeling of city image affected the revisiting expectation positively. With this results, it can be concluded that there might be positive interaction among the satisfaction factors of the Expo 2010 Shanghai, the feeling of city image and the revisiting expectation. Therefore the Expo 2010 Shanghai do make the effects on the city image as a mega-event.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2013-381-000468721