지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.6
- 수록면
- 57 - 66 (10page)
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초록· 키워드
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This study aims to deal with place branding strategy, which is a part of image building process, in order to create values and increase attractiveness for a specific land or region with creative ideas and commodities. The term of ‘place marketing’ is in general used for public sectors' efforts such as a city or a nation, to attract investors or visitors. In this study, the concept of place branding is extended to the private sectors' urban or regional development activities, as well as public sectors. The terms, place marketing, destination branding, and place branding, are often used in similar contexts. Recently, however, ‘place branding’ gains popularity among scholars, with the journal called ‘Place Branding and Pubic Diplomacy'. The concept of place branding is also well acquainted with Korean local governments to strengthen their regional competitiveness, especially for the time of election in recent years. Nonetheless, the importance of place branding strategy to value creation efforts for a city or a region can not be overemphasized. As the scattered factories and offices around Seoul Metropolitan region are moving to Chuncheon Culture-Industry Complex(CCIC), the site was selected as a case study of place branding strategy. The CCIC's core spirit and place branding strategy were prepared and applied to the site as an initial schematic phase. For successful place branding of CCIC, diagnosis on the current situation and direction for future were proposed.
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Abstract
1. 서론
2. 이론적 고찰
3. 춘천문화복합산업단지 플레이스 브랜딩 전략
4. 결론
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UCI(KEPA) : I410-ECN-0101-2013-540-000547671