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논문 기본 정보

자료유형
학술대회자료
저자정보
Jihye Park (인제대학교) Soojin Park (인제대학교)
저널정보
한국멀티미디어학회 한국멀티미디어학회 국제학술대회 MITA 2008
발행연도
2008.7
수록면
323 - 326 (4page)

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초록· 키워드

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This paper proposes the development of integrated donation contents by combining a website and the mobile environment to promote the donation culture.
With the developments in the modem society, there is an increasing awareness about social activities. Accordingly, there is a growing interest in donation, which is a part of social activity. However, most donations in Korea are limited to single-event donations such as ARS or the Christmas kettle.
As the Internet becomes increasingly popular and the number of mobile device users is rapidly on a rise, a donation content that integrates a website and the mobile environment is proposed to promote the donation culture. For this purpose, this study examines donation cultures in Korea and other countries and how donations are made on websites and the mobile environment. The types of contents serviced by integrating websites and the mobile environment are surveyed and their potentials of becoming integrated donation content are assessed. Integrated content is developed with a community concept that can expand personal donation in the mobile environment to group donations on a website through a network. Based on the findings, the study makes proposals so that participation in donation can be expanded with the creation and expansion of the network.

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Abstract
1. Introduction
2. Integrated Content of Mobile and Website
3. Proposal of Integrated Content for Promoting Donation
4. Conclusion
Acknowledgements
5. References

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UCI(KEPA) : I410-ECN-0101-2012-004-004249920