지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
Objective: The aim of this study was to investigate the association between conceptual metaphors of affect and physical dimensions. Background: The evidence that affect is unconsciously linked to physical dimensions(e.g., position and color) has been obtained in western cultures. However, in eastern cultures, especially, in Korea, it has been seldom tested. It is indispensable to examine whether or not cultural differences exist for better understanding of the conceptual metaphors. Method: 50 positive and 50 negative words were adopted from previous studies in order to determine the relationship between physical domains and abstract affect. Three hypotheses were tested in this study: (1) Good is up. (2) Good is bright. (3) Good is right(for right-handers). The automatic association between valence(positive vs. negative) and vertical position (up vs. down) was investigated in experiment 1, in which 100 words were randomly presented on either the top or the bottom of a LCD screen and the evaluation time of the presented word was recorded. The unconscious association between valence and color(white and black) was examined in experiment 2, where each word was randomly presented in either white or black. Lastly, we tested whether right-handers tend to associate rightward space with positive ideas and leftward space with negative ideas. Results: Reaction time was faster when words were presented in metaphor congruent domains(e.g., 'positive words on the top, in bright color, and on right space vs. negative words on the bottom, in dark color, and on left region) than when they were shown in metaphor incongruent domains. Conclusion: The results might give the groundwork for various directions in further understanding perception, emotion, and behavior. Application: This study may provide useful points to GUI designers and service developers if further studies enhanced in validity and reliability are followed.
목차
ABSTRACT
1. Introduction
2. Method
3. Results
4. Conclusion
Acknowledgements
References
Author listings
참고문헌 (22)
참고문헌 신청
1. [학술지(정기간행물)] - Adams, F. M / 1973 / Cross-cultural Study Of Affective Meanings Of Color / Journal of Cross-Cultural Psychology 4 (2) : 135 ~ 156
2. [학위논문] - Balcetis, E / 2007 / Motivated Visual Perception: How We See what We Want to See / 박사 / Cornell University
3. [학술지(정기간행물)] - Casasanto, D / 2009 / Embodiment of Abstract Concepts: Good and Bad in Right and Left-Handers / Journal of Experimental Psychology-General 138 (3) : 351 ~ 367
4. [학술지(정기간행물)] - Clark, H. H / 1975 / udging up and down / Journal of Experimental Psychology-Human Perception and Performance 1 (4) : 339 ~ 352
5. [학술지(정기간행물)] - Crawforda, L. E / 2006 / Affect biases memory of location: Evidence for the spatial representation of affect / Cognition & Emotion 20 (8) : 1153 ~ 1169
2. [학위논문] - Balcetis, E / 2007 / Motivated Visual Perception: How We See what We Want to See / 박사 / Cornell University
3. [학술지(정기간행물)] - Casasanto, D / 2009 / Embodiment of Abstract Concepts: Good and Bad in Right and Left-Handers / Journal of Experimental Psychology-General 138 (3) : 351 ~ 367
4. [학술지(정기간행물)] - Clark, H. H / 1975 / udging up and down / Journal of Experimental Psychology-Human Perception and Performance 1 (4) : 339 ~ 352
5. [학술지(정기간행물)] - Crawforda, L. E / 2006 / Affect biases memory of location: Evidence for the spatial representation of affect / Cognition & Emotion 20 (8) : 1153 ~ 1169
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UCI(KEPA) : I410-ECN-0101-2012-530-004216780