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IMF시대의 한국광고의 실태
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논문 기본 정보

Type
Class magazine
Author
Journal
Korea Marketing Association Excellence Marketing for Customer Vol.35 No.7
Published
2001.7
Pages
52 - 61 (10page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
IMF시대의 한국광고의 실태
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Contents

IMF시대의 한국광고 변화의 주요 내용
한국의 인터넷시장과 광고
공동마케팅 및 공동광고
외국의 범세계적 기업의 광고 증대
불경기시대의 합리적인 광고전략의 방향

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