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자료유형
학술저널
저자정보
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한국문화산업학회 문화산업연구 문화무역연구 제6권 제1호
발행연도
2006.6
수록면
159 - 182 (24page)

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A Korean Enterprises' Countermeasure against Trade Growth between India and China in India Market. It is expected that the competition among developed countries with ample funds and technology and adjoining countries with geographical advantage and a low-wage policy for India Market will be more and more keen.
That is why recently China has made a rapid progress such as a feasibility study on FTA and various negotiations by promoting a trade growth policy through various channels including a summit conference.
This movement has brought Korean enterprises a difficulty because they have had similar exports to those of China. Korea ranked 11th among the India's trading countries in the 21st century, but China ranked 1st with increasing trade every year not only by one-sided try of China but by request of India.
China and India are carrying out the lowering of custom duties based on various agreement while the tariff rate average from Korea to India is 30%, which makes Korea unfavorable. Accordingly, the object of this study is to inquire into a Korean enterprises' countermeasure against trade growth between India and China.
It includes the cases of success in India Market such as LG, Samsung, Hyundai Motors, CAS, and Valve and the case of Daewoo failed to be payed back the bidding price by Indian government.
It also shows the statistics of motors, IT, and electronics which have great deal in the exports of Korea and China.
The trade growth between China and India may not show enormous influence on trade growth of Korea in a short period because India has a great market, the rate of increase in population and potential.
But a long-range outlook is that Korean industry will be estranged because Chinese industry has surpassed Korean market share in India and the trade of India is being centered on China.
It studies a countermeasure for major industries as well as a comprehensive countermeasure. A comprehensive countermeasure can be the localization of India and 100% of exclusive investment.
The cases of successful Korean enterprises in India market shows they have captured a niche market and localize it.
This study is to help the marketing of Korean enterprises by complementing the part of India government's policy.

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Abstract
Ⅰ. 머리말
Ⅱ. 인도경제의 일반현황 및 주요산업
Ⅲ. 인도의 대 중국 및 대 한국교역
Ⅳ. 한국기업의 영향과 대응책
Ⅴ. 맺음말
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