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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Internet-based Trade(IT) is drastically changing classical international business paradigms. In particular, under the new environment, the ability to utilize an information technology tool such as the Internet is emerging as an important factor in deciding the competitiveness of export businesses.
Korean businesses have adopted the Internet since the mid-1990s in order to reshape their competitiveness, and it is now being utilized as an export marketing instrument to develop new customers, market export products, save export costs, and facilitate new work processes. However, at present, the use of the Internet in the field of trading is limited to the collection of marketplace information and the facilitation of contract-making, owing to legal, technical and institutional restraints between countries.
Nevertheless, with the evolution of the trading environment, the application of the Internet is expected to permeate every aspect of trading, including payment and transportation systems, within the near future.
Many companies in developed countries, including the US, are making efforts to enhance their competitiveness through the application of Internet e-commerce with the active support of the government sector and the academic world. Korea, in this respect, lags behind in terms of systemic support and academic research in this area despite the country's considerable dependence on international trade.
With this in mind, the objective of this research is to provide an academic basis for this field and suggest approaches to facilitating and supporting trading on the Internet, through the investigation of current Internet trading practices and the motivations and results gained by export companies. Toward this end, a research model and hypothesis is developed, based on a previous studies related to information technology, i.e., Internet and e-commerce etc..
A field survey was conducted with export businesses that have adopted the Internet and their responses were analyzed in a three-step process. Specifically, this paper examines the relation between (1) company characteristics and motivations for trading on the Internet under correlation analysis and the X² test, (2) motivations for the Internet Trade and the corresponding results under canonical correlation analysis, and (3) the extent to which trading on Internet is utilized and the corresponding results under correlation analysis. The major findings of this research are summarized as follows.
Firstly, this research reveals that while there is often statistical correlation between the internal characteristics of company and its motivation for trading on Internet, there is correlation between proportion of export business, region of export market and company size except experience in information system. This research also reveals that motivation for trading on the Internet has statistically meaningful correlation with maturity of the industry, customer needs, and recommendations from the government sector in terms of the external characteristics of company. This result shows that companies with higher level of maturity have stronger motivations for trading on the Internet compared to less mature companies. It also shows that motivation for trading on the Internet has a close relation with customer needs and support and from the government sector.
Secondly, the hypothesis on the correlation between motivation for trading on Internet and results is supported. In other words, motivation to adopt trading on Internet by domestic companies is mainly for the collection of overseas market information, sourcing of new customers, marketing of export products, information collection on trends within the industry and other competitors, reduction in export negotiation time, understanding of customer's need, saving on export cost, reduction of export working time, and development of export work process. These efforts have brought various effects to company, such as more effective export marketing, more intimate relationship with customer, cost saving and development of new export work process.
Thirdly, hypothesis that result of trading on Internet has correlation with time duration of use of Internet for export jobs, the number of inquiry on Internet, proportion of trading on Internet in total export business volume is supported completely or partly in terms of statistics. Companies that use the Internet in higher proportion show higher achievement in Internet trading. In particular, the companies that use Internet in higher proportion in total export business volume show higher achievement in Internet trading, compared with opposite case. Therefore, in order to produce higher achievement in trading on the Internet, the government must make positive and systemic support for companies to enhance the proportion of their export business conducted through the Internet.
On the other hand, this research contributes to the understanding of the overall market situation through the unravelling of the basic concepts of trading on the Internet and current practices in this business, and systematic adjustment of theory on correlation between motivation on Internet trading and result by theoretical research on trading on Internet. Based on previous research related to EDI and e-commerce, this research also developed and analyzed an integrative research model which illustrates motivation to adopt trading on Internet, proportion and result.
Other results of this research are as follows.
Firstly, this research provides an important momentum to facilitate research on motivation of trading on Internet through the study of the influencing factors on motivations for trading on the Internet and how these factors are related to motivation for trading on Internet by company sectors.
Secondly, this research provides an opportunity to initiate discussion on policies to support trading on Internet through the illustration of the relation between motivation for trading on the Internet and result by examining the major motivations for trading the Internet, and what results are being gained by companies.
Thirdly, this research suggests the policy to facilitate trading on Internet in domestic companies through illustration of relation between proportion of trading on Internet and results.
Finally, it is required to proceed to research more accurate statistic technology based on more samples, more objective measurement of variables and LISREL in the event of evolving in research environment with development of trading on Internet. In addition, research on export company using Internet shall be focused on actual samples and comparative analysis.
Government also must make efforts to develop information technology infrastructures such as training of related human resources, and development of high-speed Internet in order to facilitate to trading on Internet.
Korean businesses have adopted the Internet since the mid-1990s in order to reshape their competitiveness, and it is now being utilized as an export marketing instrument to develop new customers, market export products, save export costs, and facilitate new work processes. However, at present, the use of the Internet in the field of trading is limited to the collection of marketplace information and the facilitation of contract-making, owing to legal, technical and institutional restraints between countries.
Nevertheless, with the evolution of the trading environment, the application of the Internet is expected to permeate every aspect of trading, including payment and transportation systems, within the near future.
Many companies in developed countries, including the US, are making efforts to enhance their competitiveness through the application of Internet e-commerce with the active support of the government sector and the academic world. Korea, in this respect, lags behind in terms of systemic support and academic research in this area despite the country's considerable dependence on international trade.
With this in mind, the objective of this research is to provide an academic basis for this field and suggest approaches to facilitating and supporting trading on the Internet, through the investigation of current Internet trading practices and the motivations and results gained by export companies. Toward this end, a research model and hypothesis is developed, based on a previous studies related to information technology, i.e., Internet and e-commerce etc..
A field survey was conducted with export businesses that have adopted the Internet and their responses were analyzed in a three-step process. Specifically, this paper examines the relation between (1) company characteristics and motivations for trading on the Internet under correlation analysis and the X² test, (2) motivations for the Internet Trade and the corresponding results under canonical correlation analysis, and (3) the extent to which trading on Internet is utilized and the corresponding results under correlation analysis. The major findings of this research are summarized as follows.
Firstly, this research reveals that while there is often statistical correlation between the internal characteristics of company and its motivation for trading on Internet, there is correlation between proportion of export business, region of export market and company size except experience in information system. This research also reveals that motivation for trading on the Internet has statistically meaningful correlation with maturity of the industry, customer needs, and recommendations from the government sector in terms of the external characteristics of company. This result shows that companies with higher level of maturity have stronger motivations for trading on the Internet compared to less mature companies. It also shows that motivation for trading on the Internet has a close relation with customer needs and support and from the government sector.
Secondly, the hypothesis on the correlation between motivation for trading on Internet and results is supported. In other words, motivation to adopt trading on Internet by domestic companies is mainly for the collection of overseas market information, sourcing of new customers, marketing of export products, information collection on trends within the industry and other competitors, reduction in export negotiation time, understanding of customer's need, saving on export cost, reduction of export working time, and development of export work process. These efforts have brought various effects to company, such as more effective export marketing, more intimate relationship with customer, cost saving and development of new export work process.
Thirdly, hypothesis that result of trading on Internet has correlation with time duration of use of Internet for export jobs, the number of inquiry on Internet, proportion of trading on Internet in total export business volume is supported completely or partly in terms of statistics. Companies that use the Internet in higher proportion show higher achievement in Internet trading. In particular, the companies that use Internet in higher proportion in total export business volume show higher achievement in Internet trading, compared with opposite case. Therefore, in order to produce higher achievement in trading on the Internet, the government must make positive and systemic support for companies to enhance the proportion of their export business conducted through the Internet.
On the other hand, this research contributes to the understanding of the overall market situation through the unravelling of the basic concepts of trading on the Internet and current practices in this business, and systematic adjustment of theory on correlation between motivation on Internet trading and result by theoretical research on trading on Internet. Based on previous research related to EDI and e-commerce, this research also developed and analyzed an integrative research model which illustrates motivation to adopt trading on Internet, proportion and result.
Other results of this research are as follows.
Firstly, this research provides an important momentum to facilitate research on motivation of trading on Internet through the study of the influencing factors on motivations for trading on the Internet and how these factors are related to motivation for trading on Internet by company sectors.
Secondly, this research provides an opportunity to initiate discussion on policies to support trading on Internet through the illustration of the relation between motivation for trading on the Internet and result by examining the major motivations for trading the Internet, and what results are being gained by companies.
Thirdly, this research suggests the policy to facilitate trading on Internet in domestic companies through illustration of relation between proportion of trading on Internet and results.
Finally, it is required to proceed to research more accurate statistic technology based on more samples, more objective measurement of variables and LISREL in the event of evolving in research environment with development of trading on Internet. In addition, research on export company using Internet shall be focused on actual samples and comparative analysis.
Government also must make efforts to develop information technology infrastructures such as training of related human resources, and development of high-speed Internet in order to facilitate to trading on Internet.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 선행연구의 검토
Ⅳ. 분석모형과 가설설정
Ⅴ. 가설검증 및 분석결과
Ⅵ. 결론
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