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The Impact of Interactivity on user Acceptance of e-learning Site
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상호작용성 구성요인이 e-learning 사이트 수용의도에 미치는 영향

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Type
Academic journal
Author
Journal
The Korean Operations Research and Management Science Society KOREAN MANAGEMENT SCIENCE REVIEW Vol.26 No.2 KCI Accredited Journals
Published
2009.7
Pages
71 - 89 (19page)

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The Impact of Interactivity on user Acceptance of e-learning Site
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Abstract· Keywords

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The purpose of this research is to identify the factors affecting user acceptance of e-learning site. To more precisely explain an individual’s behavior of accepting e-learning site, Perceived Interactivity is divided into four components; User Control, Responsiveness, Personalization and Connectedness. This research investigates the causal relationship among four components and basic factors of TAM. This research uses structural equation modeling (SEM) to confirm the validity and analyzes the causal relationship of the suggested model.
The results indicates strong support for the validity of proposed model with 54.8% of the variance in behavioral intention to e-learning site. The result finds that all the basic casuality of TAM are significant and most components of Perceived Interactivity are significant. However the path Connectedness to Perceived Ease of Use and User Control to Perceived Playfulness is not significant. Among components of Perceived Interactivity, Personalization is the strongest antecedent of TAM. Perceived Usefulness is the strongest antecedent of behavioral intention of e-learning site.
#e-larning #Interaction #Technology Acceptance Model #Structural Equation Model

Contents

Abstract
1. 서론
2. 이론적 배경
3. 연구방법
4. 연구 결과
5. 결론 및 제언
참고문헌

References (72)

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1. [학술지(정기간행물)] - 고일상 / 2006 / e-Learning에서 협력학습과 학습효과에 영향을 주는 요인에 관한 연구 -상황요인, 상호작용요인, 제도요인을 중심으로 / Journal of Information Technology Applications & Management 13 (4) : 197 ~ 214 dbpia 2. [학술지(정기간행물)] - 김명숙 / 2005 / 성공적인 e-learning 진화발전과정에 관한연구 / 기독교교육정보 10 (10) : 383 ~ 408 dbpia 3. [학술지(정기간행물)] - 김수원 / 2005 / e-learning 시스템에서 학습자의 자기효능감으로 인한 기술 수용성 및 학습몰입에 관한 영향 분석 / 기업교육연구 7 (1) : 27 ~ 50 google schola 4. [학술지(정기간행물)] - 김유경 / 2005 / 온라인 커뮤니티 애피커시와 공동구매 태도와의관계에서 커뮤니티 유형의 조절효과 / 소비문화연구 8 (4) : 61 ~ 92 dbpia 5. [학술지(정기간행물)] - 김정구 / 2003 / 마케팅활동, 사회적 상호작용, 플로우가 온라인 게임의 애호도와 구전에 미치는 영향에 관한 연구- 온라인 게임의 브랜드매력성과 브랜드일체감의 매개적 영향 - / 마케팅연구 18 (3) : 93 ~ 120 dbpia

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UCI(KEPA) : I410-ECN-0101-2009-325-018550919