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Effects of Functional Attributes of IPTV Service on the Purchase Intention
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IPTV 서비스의 기능적 속성이 채택의도에 미치는 영향

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Type
Academic journal
Author
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.9 No.2 KCI Accredited Journals
Published
2009.2
Pages
261 - 269 (9page)

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Method
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Effects of Functional Attributes of IPTV Service on the Purchase Intention
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Abstract· Keywords

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In this paper we consider Internet Protocol Tele-Vision (IPTV) Service that started recently in Korea. IPTV makes it possible to watch high quality TV programs and a lot of multimedia contents with TV by way of Internet. The service providers are interested in the factors that influence the diffusion of new service such as IPTV.
We therefore search the functional-attribute that would influence the acceptance of IPTV service, and propose a model for analyzing the relationship between the attributes and the intention of buying. The model is based on the extended Technology Acceptance Model (TAM). Survey results show that the significant functional attributes influencing the intention of buying are contents variety and convenience.
#IPTV #기능적 속성 #기술수용모형 #채택의도 #Functional Attribute #TAM #Purchase Intention

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
저자소개

References (14)

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1. [학술지(정기간행물)] - F. D. Davis / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / MIS Quarterly 13 (3) : 319 ~ 339 google schola 2. [학술지(정기간행물)] - 김광용 / 2007 / IPTV 개발 현황 및 발전 전망 / 주간기술동향 (1289) : 25 ~ 34 google schola 3. [학술지(정기간행물)] - F. D. Davis / 1989 / User Acceptance of Computer technology: A Comparison of Two Theoretical Models / Management Science 35 (8) : 982 ~ 1003 google schola 4. [학술지(정기간행물)] - K. Mathieson / 1991 / Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior / Information Systems Research 2 (3) : 173 ~ 191 google schola 5. [학술지(정기간행물)] - D. A. Adams / 1992 / Perceived Usefulness, Ease of Use, And Usage of Information Technology：A Replication / MIS Quarterly 6 (2) : 227 ~ 247 google schola

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