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자료유형
학술저널
저자정보
저널정보
한국도시행정학회 도시행정학보 도시행정학보 제21집 제3호
발행연도
2008.12
수록면
135 - 155 (21page)

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The purpose of this study is to apply and examine that the Importance-Performance Analysis could be a useful park management tool, comparing with the expected and the experienced service levels. The Importance-Performance Analysis is an easily-applied technique developed in marketing field to measure attribute importance and performance. It displays the attributes simultaneously on a 4-quardrant action grid; therefore, park managers could upgrade current services and address the management strategy for various users. The five areas of Hangang Park were selected as a study area. Nineteen main function attributes for urban public park was selected. Appling action grids, the management strategy of public park was confirmed.
The analysis results can be summarized as follows: First, the difference between importance and performance of Hangang Park is reduced and users' satisfaction is increased. Second, users' satisfaction of facilities for rest and convenience, dust treatment get high rating. Third, among the five areas, Yuido, Jamwon and Ichon area get high rating, but Jamsil and Tuksum area low in performance. Fourth, however, each areas are lack of unique features. Fifth, service and accessibility get high rating in performance. The following strategies are proposed for better management of the Hangang Park: 1) concentrate on improving the attributes required improvement, 2) have each area unique features to improve users' satisfaction, 3 accommodate the needs of the Hangang Park users. Further research should be performed to develop a management guideline of the Hangang Park based on this study result.

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ABSTRACT
Ⅰ. 서론
Ⅱ. 선행연구고찰
Ⅲ. 분석의 틀 : 중요도-성취도 분석
Ⅳ. 한강공원의 관리운영방안
Ⅴ. 결론
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