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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국디자인학회 Archives of Design Research 디자인학연구 통권 제76호(Vol.21 No.2)
발행연도
2008.3
수록면
69 - 80 (12page)

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초록· 키워드

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The research confirmed that the change of design automotive design identity resulted from the attributes of the basic strategy of the brand. The concept of automotive design identity settled through a series of works which changed the automobile not only as the visual identity of the automobile, but changed the meaning as a product.
The recognition of automotive design identity shows the change of consciousness for automobiles as a holistic character which is surrounded by various cultural factors not as physical dimensions of simple transportation means. And with the recent change in the automotive industry, it could be said that the total appearance is realized through the automotive design and its cultural software.
Today's external identity can be discovered by analyzing figures of which are changed by the character of the maker or brand and are embodied by the emotions and imaginations on the view of the consumer. The change would not be limited to the external shape of automobile but it would expand to the territory of the experiences and consciousness, and as well as the imaginations of the consumers.
In this study, the approach of the total view of the history of the automotive design development steps according to the change of production method, technological and social situation changes of major areas and nations, without analyzing only the vehicle appearance. The observation might be used as a reference for other similar research in the future and to provide a sign for forecasting the future of the automotive industry and design.

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Abstract
1. Introduction
2. Scope and Method of the Research
3. The types of the identity of the auto makers
4. Analysis of the automotive identity
5. Deductions of the Automotive Design Identity
Conclusion
References

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