메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Exploratory Study on the Effect of Sportscasters' Characteristics on the Viewing Intention of Audience : Focused on the Mediating Effect of Parasocial Interaction
Recommendations
Search
Questions

대학생의 스포츠 중계 진행자 특성 인식이 시청의도에 미치는 영향에 관한 탐색적 연구 : 의사(擬似)인간관계의 매개효과를 중심으로

논문 기본 정보

Type
Academic journal
Author
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.51 No.6 KCI Excellent Accredited Journal
Published
2007.12
Pages
91 - 110 (21page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Exploratory Study on the Effect of Sportscasters' Characteristics on the Viewing Intention of Audience : Focused on the Mediating Effect of Parasocial Interaction
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
This study aims to explore the role of sportscasters who plays a key role in gaining a larger audience share of the international sports events, such as the World Cup and the Olympics.
Especially, the hypothesized model in this study is to examine (1) the direct effect of the sportscasters' characteristics on parasocial interaction and the viewing intention of audience, and (2) the indirect effect of those on the viewing intention of audience by mediating of parasocial interaction.
Among the characteristics of sportscasters, three construct(appearance, personal appeal, and professional attributes) were turned out to be statistically significant antecedent variables in the parasocial interaction. Two construct(voice & speech, professional attributes) were statistically significant effect on the viewing intention of audience. Parasocial interaction with sportscasters had a significant influence on the viewing intention of audience.
It is of importance in that this study can theoretically explain communication process between sportscasters and audience. In practice, this study reveals that par-asocial interaction with sportscasters plays a important role in gaining a larger audience share.
#스포츠 중계 진행자 #의사인간관계 #시청의도 #스포츠 이벤트 방송 #sportscaster #parasocial interaction #viewing intent #sports event broad-casting

Contents

1. 서론
2. 선행연구 검토 및 가설 설정
3. 연구방법
4. 연구결과
5. 결과 및 논의
참고문헌
Abstract

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

The Relationship among Viewing Motivation, Sport Attitude and Sport Participation of TV Sports Rlay
양재근 ,  Lee ,  Dong-Jun Korean Journal of Sports Science 2012 .02
A Study on the Influence of Television Audiences’ Evaluation of the Channel Brand Equity toward News Credibility, Preference, and Viewing Intention
Yeo ,  a Kim Korean Journal of Broadcasting and Telecommunication Studies 2009 .11
A Study on Mechanisms of Enjoyment in Reality Variety Shows
Mi ,  a Kim Journal of Broadcasting and Telecommunications Research 2008 .11
Rethinking of TV viewing Satisfaction : Relationships among TV viewing Motivation, Para-social Interaction, and Presence
Ha Sung Hwang ,  SungBok Pa ,  k Korean Journal of Broadcasting and Telecommunication Studies 2007 .09
Parasocial interaction with favorite television characters
Jung-Kee Kim Korean Journal of Broadcasting and Telecommunication Studies 2005 .03

Recently viewed articles

신천지예수교 전도방식의 문제
김흥수The Christian Literature Society of Korea2020.04
 Children`s Emotion Recognition, Emotion Expression, and Social Interactions According to Attachment Styles
Eun Sil Chol, Kelly BostKorean Association of Child Studies2012.04
 A Transformer-less Boost Converter with High Gain and Low Current Ripple for Fuel Cell Application
Jin-Young Yang, Chan-Ki Park, Se-Wan Choi 외 1명THE KOREAN INSTITUTE OF POWER ELECTRONICS2008.04

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2009-331-016387381