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The Effect of Environmental Fit and Alliance Capability by Service Industries on Alliance Performance: The Centered on a Mediator Role of Alliance Capability
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환경적합성 및 제휴역량이 제휴성과에 미치는 영향 : 제휴역량의 매개역할을 중심으로

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Type
Academic journal
Author
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.19 No.1(Wn.38)
Published
2007.2
Pages
109 - 127 (19page)

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The Effect of Environmental Fit and Alliance Capability by Service Industries on Alliance Performance: The Centered on a Mediator Role of Alliance Capability
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Abstract· Keywords

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During the past decade, motivated by increasing risk and uncertainty within the economic environment, the domain for doing business has gone through unprecedented revolutionary changes mainly by the opportunities and proliferation of cooperative strategies. It means that it is no more the best way to struggle for defeating your competitors, because it is generally accepted that firms are able to get much more chances for gains by cooperating, not competing predatorily, with other parties in your field, though they're your competitors.
This study examines the performance drivers of strategic alliances forms by 96 Korean firms in service industries. To test the hypotheses developed for this research, the survey questionnaire created and used though self-completion, and then analyzed by using SPSS/WIN 12.0 and AMOS 4.01 strategies program. The result shows that the alliance capability investment such as alliance function, manual, and training would be beneficial to a firm entering into cooperative relationships. And also, the result shows that the investment in and establishment the environmental fit and mutual learning would be advantageous to the higher alliance performance.
#제휴성과(alliance performance) #제휴역량(alliance capability) #전략적 제휴(strategic alliance)

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계 및 조사방법
Ⅳ. 실증분석 결과
Ⅴ. 결론 및 시사점
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