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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제14권 제1호
발행연도
2005.2
수록면
349 - 359 (11page)

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초록· 키워드

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To investigate the effect that receptors' needs satisfaction had on their cognitive acceptance attitude in accordance with contact with sports media, male and female adults ranging from 21 to 64 years old, resident in Seoul as of 2004, were selected as the population. The implication of this study are as follows.
First, it was found that in the relationship between contact with sports media and cognitive needs satisfaction, the motive for information pursuit, the motive for social exchange, the motive for time consumption and the motive for contact had a partial effect on cognitive needs satisfaction, affective needs satisfaction and integrated needs satisfaction and escapist needs satisfaction.
It was also found that the contact type sub-factors, such as, newspaper, magazine, TV, radio and Internet, in the type of contact with sports media, had a partial effect on the sub-factors of accepters' needs satisfaction such as cognitive needs satisfaction, affective needs satisfaction, integrated needs satisfaction and escapist needs satisfaction.
Second, it was found that, in the relationship between cognitive acceptance attitude, the motive for information pursuit, the motive for social exchange and the motive for time consumption, all in the motive for contact with sports media, had a significant effect on the degree of involvement, the sub-factor of cognitive acceptance attitude. But only the motive for time consumption had an effect on the degree of engrossment and the motive for information pursuit. The motive for social exchange did not have a likewise effect. On the one hand, newspaper, magazine and the Internet had an effect on the degree of involvement as the sub-factor of cognitive acceptance attitude in the type of contact. The type of contact with sports media such as TV and radio did not have an effect on the level of involvement. Newspapers, magazines and the Internet had a significant effect on the degree of engrossment.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 결론
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