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자료유형
학술저널
저자정보
저널정보
인문콘텐츠학회 인문콘텐츠 인문콘텐츠 제4호
발행연도
2004.12
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20 - 34 (15page)

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Music videos are not a mere advertisement tool for new albums anymore. They have become a totally independent entity. Particularly, with the media environment moving around mobile communications, music videos are emerging rapidly as a new and important culture product. Against this backdrop, it is worth researching narrative structures of music videos in order to better understand the content industry.
Narratives in visual contents are usually led by both “syntactic flow” and “semantic depth.” Therefore we have to review those two aspects to appreciate the whole picture of narrative structures of visual contents. For the purpose, this paper carries out syntactic and semantic analyses separately. It analyzes linguistic narratives for the former and formative and musical narratives for the latter respectively. And it finally draws a conclusion by combining the results of those analyses in a dialectical way.
In linguistic narratives, music videos adopt “compressive” narrative structures by frequently using narrative representation and jump cuts. In formative narratives, music videos create depth from superficial images by utilizing change of shot and action as well as dynamic camera work. Meanwhile, musical narratives are playing a role of direction-setter for the former two narratives ? linguistic and formative.
Coexistence of the three narratives and harmony between revealed and concealed narratives are vital for the success of a music video. In particular, the ascetic aspects of concealed narratives could lead to a commercial success. Because beauty draws attention, thereby commanding more competitiveness.

목차

Ⅰ. 시작하며

Ⅱ. 영상콘텐츠 서사연구의 문제제기

Ⅲ. 뮤직비디오 「광화문 연가」 분석

Ⅳ. 마치며 : 성공적인 뮤직비디오 서사의 구축

Abstract

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UCI(KEPA) : I410-ECN-0101-2009-001-015150083