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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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초록· 키워드
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This study is aimed, through a research on consumer's consciousness and preference of traditional clothing color and color ooordination in traditional Korean Costumes, at getting the basic material needed for conserving the Korean traditional dothing culture, enhancing the consumers' satisfaction, and establishing the marketing strategy of Korean dothes(Han-bok) business area. The research was implemented by norrnative-descriptive survey method using Questionnaire and stimulus. The sample consisted of 59J mature male and female residing Seoul area. The results and the suggestions are as follows:
1. It was found that consumers feels more traditionality in the color ooordination with the deep red skirt, and the color
ooordination with deep red is the most preferred in the traditional Korean dothes.
2. Considering the results that the preferred color ooordination varies with the ages and the designs of dothes it applied,
there is a need for the more subdivided marketing strategy of Korean traditional dothes market to enhance the level
of the consumer's satisfaction.
3. Although, in general, consumers have the positive image on Korean traditional color ooordination, to some extent, they
want the use of the colors in fashion in case of Saeng-whal-han-bok. When this is reflected in product planning, it
would be a help for enhancing consumers' satisfaction.
4. In the responses of which color and color coordination they thought as traditional one, difference was found between
before and after presentation of stimulus hints. It can be said that the difference implies a need of educational
program for the rightful conservation and succession of the Korean traditional costume culture.
1. It was found that consumers feels more traditionality in the color ooordination with the deep red skirt, and the color
ooordination with deep red is the most preferred in the traditional Korean dothes.
2. Considering the results that the preferred color ooordination varies with the ages and the designs of dothes it applied,
there is a need for the more subdivided marketing strategy of Korean traditional dothes market to enhance the level
of the consumer's satisfaction.
3. Although, in general, consumers have the positive image on Korean traditional color ooordination, to some extent, they
want the use of the colors in fashion in case of Saeng-whal-han-bok. When this is reflected in product planning, it
would be a help for enhancing consumers' satisfaction.
4. In the responses of which color and color coordination they thought as traditional one, difference was found between
before and after presentation of stimulus hints. It can be said that the difference implies a need of educational
program for the rightful conservation and succession of the Korean traditional costume culture.
목차
Abstract
Ⅰ. 서론
Ⅱ. 관련문헌 고찰
Ⅲ. 연구방법 및 절차
Ⅳ. 결과 및 고찰
Ⅴ. 결론 및 제언
참고문헌
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UCI(KEPA) : I410-ECN-0101-2009-592-014381555