지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2002.9
- 수록면
- 73 - 98 (26page)
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초록· 키워드
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The value of contents is more important factor in e-business recently because information is represented now with all knowledge in Web by the contents. As a contents business becomes a big industry at the period of the digital revolution, we have been requested now entirely new digital paradigm It is the time when many companies must do first the marketing positioning at the contents business and their strategy must be changed to the flow of industry.
As the revenue model of contents business is becoming the outstanding issue in the e-business, there are many successful cases such as on-line games, digital rights management, watermarking technology, contents delivery network service and e-book solution. In addition. the syndication business model have been suggested in the industrialized country.
We need the effort to serve in personalizing web contents. The individuality of contents is achieved based on the customer information according to the customer type and is efficiently used to satisfy customers by one to one marketing and database marketing.
We should develop the adding-value e-business model to occupy the place of the leader and be positioning own brand in new business area.
Contents providers can construct their CDN service system and affiliate with facility-based CDN providers and multi-network CDN providers, with considering the stability, the quality of service and investment cost.
When we analyze an web site and a contents business approach method, we can figure out the fact that each pursue business model to be designed and managed for the sub-optimization rather than total optimization.
Therefore this study focused on integrating the e-business modeling strategy as the business earning model, web design and web service strategy and CDN service strategy to offer consequently the good quality of service in driving contents business.
As the revenue model of contents business is becoming the outstanding issue in the e-business, there are many successful cases such as on-line games, digital rights management, watermarking technology, contents delivery network service and e-book solution. In addition. the syndication business model have been suggested in the industrialized country.
We need the effort to serve in personalizing web contents. The individuality of contents is achieved based on the customer information according to the customer type and is efficiently used to satisfy customers by one to one marketing and database marketing.
We should develop the adding-value e-business model to occupy the place of the leader and be positioning own brand in new business area.
Contents providers can construct their CDN service system and affiliate with facility-based CDN providers and multi-network CDN providers, with considering the stability, the quality of service and investment cost.
When we analyze an web site and a contents business approach method, we can figure out the fact that each pursue business model to be designed and managed for the sub-optimization rather than total optimization.
Therefore this study focused on integrating the e-business modeling strategy as the business earning model, web design and web service strategy and CDN service strategy to offer consequently the good quality of service in driving contents business.
목차
Abstract
I. 서론
II. 인터넷 비즈니스(e-Biz) 모델 및 컨텐츠에 대한 이론적 배경
III. 컨텐츠 비즈니스를 위한 e-Biz의 통합전략
IV. 결론
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UCI(KEPA) : I410-ECN-0101-2009-326-013676057