저자의 연구 키워드

저자의 연구 키워드

#가업승계

#경영성과

#기업가지형성(Entrepreneurial Orientation)

#디지털 기업가정신

#디지털 기업가정신 구성요인

#마케팅역량

#모호성에 대한 인내력

#불확실성

#상인 고령화

#소도읍 전통시장

#시간관

#시도과정태도

#시도성공태도

#시도실패태도

#시장지향성(Market Orientation)

#심리적 거리

#앙트레프레니얼 마케팅

#앙트레프레니얼 마케팅 지향성

#예방초점

#외식산업(Food Service Industry)

#위험에 대한 인내력

#이전의도

#자기규제초점

#장애인 창업

#전통시장

#전통시장 활성화

#조직학습(Organizational Learning)

#창업교육

#창업시도태도

#창업역량

#창업의도

#창업태도

#창업효능감

#탐색적 연구

#투자유치

#향상초점

#환경만족도

#Ambiguity tolerance

#Attitude toward trying failure

#Attitude toward trying process

#Attitude toward trying start-up

#Attitude toward trying success

#attracting corporate investment

#business performance

#Components of Digital Entrepreneurship

#Credibility

#Digital Entrepreneurship

#Entrepreneurial attitude

#entrepreneurial competence

#Entrepreneurial Education

#Entrepreneurial intention

#Entrepreneurial Marketing

#Entrepreneurial Marketing Orientation

#entrepreneurial self-efficacy

#Entrepreneurship education

#environment satisfaction

#Exploratory Study

#family business succession

#Impulse Buying

#Impulsive Buying

#Kolb’s learning style

#market activation

#market in small town

#Marketing Capabilities

#merchant aging

#open market

#Opportunity discovery

#Opportunity recognition

#people with disabilities

#Perceived Risk

#Positive Cognitive Bias

#Positive Illusions

#Prevention focus

#Promotion focus

#Psychological distance

#Purchase Intention in Social Commerce

#relocation intention

#Risk Attitude

#Risk tolerance

#Self regulatory focus theory

#Social Commerce

#Time Perspective

#traditional market

#Uncertainty tolerance

#Usefulness

#Word-of-mouth Information