저자의 연구 키워드

저자의 연구 키워드

#가치자산

#계층구조(AHP) 분석

#고객자산

#관계자산

#관여도

#구매행동

#긍정적 기대감정

#마케팅활동

#부정적 기대감정

#브랜드 개성

#브랜드 이미지

#브랜드자산

#생활체육 목적

#생활체육 운영

#생활체육 참여율

#생활체육대회

#소비 후 긍정적 감정

#소비의지

#소비행동의 적극성

#스포츠 용품

#제품 친숙도

#지각된 기대가치

#청소년

#합리성

#활체육 프로그램

#획득가치

#acquisition value

#activity of consumption behavior

#Administrative staffs

#AHP Method

#Analytic Hierarchy Process

#Behavior after Purchase

#brand equity

#brand image

#brand personality

#Career Planning

#Communication

#Community Attachment

#Competitiveness Factor

#consumption volition

#customer equity

#Customer Orientation

#Customer Relationship Marketing Effect

#Ease of Use

#Efficient Management

#Emotional Response

#Employee of Sports Organizations

#Entrepreneurial Orientation

#Event Factor

#Experiential Consumption Characteristic

#External Environment Factor

#Facility Management

#familiarity

#Game Factor

#Hierarchy Structure

#Innovation Acceptance

#Innovation Behavior

#Internal Customer Assistance

#Internal Resource Factor

#involvement

#K-BPI

#K-league Clubs

#Knowledge Management Activities

#Management of Sport For All

#Market Orientation

#Marketing activities

#negative anticipated emotion

#Operation Management

#Pairwise Comparison

#Participation Ratio of Sport For All

#perceived anticipated value

#Perceived Usefulness

#positive anticipated emotion

#post-consumption positive emotion

#Priority Order

#Professional Basketball Teams

#Professional Sports Teams

#Promotion Management

#Protean Career Attitude

#Psychology Factor

#Purchase Behavior

#Purpose of Sports For All

#rationality

#Recovery Strategies

#relational benefit

#Relationship Marketing

#relationship quality

#Relationship Retention

#revisit intention

#Screen Golf Club

#Screen Golf User

#Service Failure

#Service Management

#SNS Marketing

#Social Connectedness

#Social Responsibility

#Society Factor

#Spectator Motivation

#Spectator Trust

#Sports For All Programs

#Sports Products

#Subjective Career Success

#Succession Factors for Sports For All Competitions

#Taekondo Training Center

#Taekondowon

#Taekwondo Institution

#Taekwondowon

#Visit Intention of Spectators

#Voluntary Behavior

#World Taekwondo Culture Expo

#Young People