저자의 연구 키워드

저자의 연구 키워드

#개최지브랜드성격

#경로사고

#고객 충성도

#공변모델

#귀인

#귀인이론

#라포

#메가스포츠이벤트

#브랜드 보증

#사회적 서비스스케이프

#상황적위기대응전략

#성공적주체

#성별

#소비자 반응

#스포츠스캔들

#스포츠스타 스캔들

#심리적욕구만족

#올림픽관여도

#이벤트관여도

#이벤트방문의도

#이벤트브랜드성격

#자원봉사

#자원봉사만족

#팀동일시

#퍼스널 트레이너

#희망

#Athleisure

#athlete scandal

#attribution

#attribution theory

#BIRFing

#Brand Intimacy

#Brand Loyalty

#Brand Personality

#Brnad Pesonality

#Buying decision

#college belonging

#college life satisfaction

#college loyalty

#Consumer Loyalty

#consumer responses

#covariation model

#Customer loyalty

#endorsement

#Event Brand Personality

#Event Involvement

#Event Visitation Intention

#Future directions

#Gender

#Hope

#Host Nation

#Image Fit

#inclusive leadership

#innovative work behavior

#interorganizational relationship

#IPA

#job stress

#Marine sport

#Marine sport industry

#Mega Sport Event

#MZ generation

#Nation Brand Personality

#Olympic Involvement

#Outdoor Brand

#Outdoor shoes

#Pathway Thinking

#Personal trainer

#physical education class

#Psychological Needs Fulfillment

#psychological safety

#Rapport

#Research trends

#self-efficacy

#situational crisis communication theory

#Social servicescape

#Sports scandal

#Successful Agency

#Team Identification

#Utilitarian Value

#vitality

#Volunteer

#Volunteer Satisfaction

#well-being