저자의 연구 키워드

저자의 연구 키워드

#개성(Personality)

#개최지서비스

#고객 만족

#고객만족

#고객충성도

#국제 컨벤션 참가자

#국제회의

#근거이론(Grounded theory)

#매장이미지

#방문경험(visitation experience)

#베이커리카페

#브랜드자산

#비교 연구

#서비스 가치

#서비스 품질

#서비스스케이프(Servicescape)

#서비스실패(Service failure)

#서비스품질

#서비스회복(Service recovery)

#성취도

#위험관리

#이미지(Image)

#전시주최자(Exhibition organizer)

#전시참가업체(Exhibitor)

#전시회(exhibition)

#전시회참관객(Exhibition attendee)

#주요사건기법(Critical incident technique)

#중요도

#참가자 추천의도(Attendees' intention to recommend)

#참관객 특성(attendees’ features)

#참관동기(motivation)

#컨벤션 서비스 품질

#컨벤션 표준화(Convention standardization)

#컨벤션개최지(Convention destination)

#컨벤션기획사

#컨벤션산업위원회(Convention industry council)

#컨벤션센터(Convention center)

#컨벤션참가자

#포커스그룹인터뷰(Focus group interview)

#표준(Standards)

#행동의도

#행동의도(Behavioral intention)

#Allocentric type

#APEX(Accepted Practices Exchange)

#Bakery Cafe

#Behavioral Intention

#Brand Asset

#Brand Slogans

#Business Relationship Type(사업관계유형)

#comparative analysis

#Convention Organization (컨벤션조직)

#convention service quality

#Convention Tourism(컨벤션 관광)

#Convention Websites

#conventions & exhibitions Industry)

#Cultural

#Customer Need for Uniqueness

#Customer Satisfaction

#Destination Brand Value(개최지 브랜드 가치)

#Destination Brand(목적지 브랜드)

#Destination Effect (개최지 효과)

#Destination Preference

#Emotional Response

#Exhibition Servicescape

#incentives

#international convention attendee

#International Convention Cities(국제 컨벤션 도시)

#International Conventions

#Loyalty(충성도)

#Meeting Planners

#MICE Destination(MICE 목적지)

#MICE산업(Meetings

#Partnership(파트너십)

#Perceived Risk(지각위험)

#Professional Convention Organizer(컨벤션기획자)

#Public Marketing (공익마케팅)

#Risk Management

#Satisfaction(만족도)

#Service Supplier(서비스공급자)

#service value

#Slogan(슬로건)

#Store Image

#Tourism

#Unique Visit intention

#Visiting Switching Behavior(방문전환행동)

#Visitor