저자의 연구 키워드

저자의 연구 키워드

# effectuation

#강등

#고객유지

#관계규범

#국가별 기업가정신

#국가별 문화 차원

#근거이론접근법

#도소매업

#동적역량

#로열티 프로그램

#머신러닝

#문화마케팅 프로모션

#문화적 차이

#불확실성 회피

#브랜드 자산

#소상공인

#스키마

#유행이론

#의류패션

#자원기반관점

#중소기업

#창업 마케팅

#창업초기 및 창업성장 이후 마케팅

#패션마케팅

#패션창업

#폐업

#혁신관련 시장전략

#혁신지속성

#and constituent factors vary from study to study. A consistent framework

#and empirical studies are very lacking. This study aims to improve the understanding of EM and derive future research directions for EM. For this purpose

#and entrepreneurial marketing (EM) is emerging as a powerful alternative to traditional marketing. EM is a research domain that attempts to merge insights from both fields of entrepreneurship and marketing. However

#Closure of Business

#conceptual definitions

#Entrepreneurial marketing

#entrepreneurial orientation

#especially Gerald E. Hills Best Paper Award papers performed by AMA Entrepreneurial Marketing SIG (Special Interest Group).

#its boundaries

#legitimacy

#Machine learning

#market orientation

#network

#operational definition

#Quality improvement of articles

#Rapid changes in technology and consumer preferences are creating uncertainty and making traditional marketing strategies ineffective

#Relevance

#Rigor

#service-dominant logic

#Small business

#Special-session articles

#we reviewed the existing literature on EM

#Wholesale & Retail industry