저자의 연구 키워드

저자의 연구 키워드

#경제파급효과

#관람만족

#관람태도

#구매의도

#구매장벽

#구전의도

#기업이미지

#내용분석

#대학농구팀

#마라톤

#번아웃

#법률

#변혁적 리더십

#북미스포츠경영학회지

#브랜드태도

#산업연관분석

#스포츠 소비자

#스포츠 진흥

#스포츠 참여의도

#스포츠 태도

#스포츠경영학

#스포츠산업

#스포츠산업진흥법

#스포츠이벤트

#스폰서동일시

#스폰서십

#신뢰 관계

#여성 노인

#연구동향

#이벤트태도

#전환장벽

#체육교사 신뢰

#팀 응집력

#팀동일시

#팀신뢰

#한국스포츠산업경영학회지

#Advertisement Appeal Types

#attitude toward spectating

#Behavioral involvement

#brand attitude

#burnout

#career anxiety

#Cheering Satisfaction

#collegiate athletes

#community relations

#Consumer Attitude

#Content Analysis

#corporate image

#Economic Impact

#event attitude

#Fan Loyalty

#Fan-Team Relationship Quality

#Female college students

#Intention to spectate

#Interindustry Analsysis

#Journal of Sport Management

#K-League

#Korean Journal of Sport Management

#licensed product

#loyalty

#marathon

#marketing communication

#online communication

#P.E. teacher trust

#perceived performance

#personnel selling

#port Event

#PR

#Pro-Baseball Spectators

#professional baseball

#professional baseball industry

#pro-sports

#Pro-Volleyball

#purchase intentions

#purchase intentions of sponsors’ product

#purchasing barrier

#Purchasing Barriers

#regional economic impact

#regional input-output analysis

#Repurchase Intentions

#Research Trends

#Scal development

#Socio-psychological involvement

#spectating satisfaction

#spectator satisfaction

#sponsor identification

#sponsor image

#sponsorship

#sport attitude

#sport consumer

#Sport Management

#sport participation

#Sport spectators

#switching barrier

#team authenticity

#team cohesion

#team identification

#team image

#team trust

#team-sponsor fit

#the aged women

#transformational leadership

#trust relationship

#university basketball team

#word-of-mouth