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고은주 (Eunju Ko) 논문수  · 이용수 211 · 피인용수 172

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  • 저자정보 . 논문
  • 공저자 . 저널

저자의 연구 키워드

저자의 연구 키워드
#구매의도
#라이프스타일
#브랜드 충성도
#상표가치
#상표자산
#상표충성도
#상표태도
#수용의도
#스마트의류
#위험지각
#인지된 혁신속성
#정보원천
#정보탐색
#제품태도
#커뮤니티 몰입
#패션 온라인 커뮤니티
#Aesthetic cues
#AHP
#attributes
#Augmented reality marketing
#authenticity
#Brand attitude
#Brand Equity
#Brand image
#Brand loyalty
#Brand value
#CEO
#CLV)
#collective intelligence
#community committment
#consumer attitudes and purchase intention
#consumer behavior
#consumer perceived value
#Corporate Image
#Country-of-origin
#Cross-cultural
#crowdsourcing
#culture marketing
#customer engagement
#customer equity
#customer equity drivers
#customer lifetime value
#customer loyalty
#customer SNS participation activities
#decision-making
#digital service innovation
#Employment Brand Value
#Evaluation
#event attitude
#experiential marketing
#fashion brand
#Fashion Company
#fashion industry
#fashion on-line community
#fashion social platform
#Functional cues
#global SPA brands
#Image
#Information search
#Information sources
#intention to adopt
#lifestyle
#Loungewear
#Luxury brand
#mood
#motivation
#open innovation
#Perceived economic value
#Perceived Price
#Perceived psychological value
#Perceived Quality
#perceived risks
#Perception of savings.
#Preference
#Price
#Pricing
#product attitudes
#purchase intention
#Purchase intentions
#Repurchase intention
#retail therapy
#Salience
#Self-concept
#semantic network analysis
#Smart wear
#SNS
#SNS characteristics
#SNS user lifestyles
#Social networking service
#Social Networking Service)
#sports event tourism
#sports sponsorship
#sportswear brand equity
#sustainable fashion lifestyle
#sustainable marketing activity
#TCPs)
#traditional cultural products
#Traditional culture
#Traditional fashion design elements
#Twitter
#Web 2.0
#WOM)
#word of mouth

저자의 논문

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