저자의 연구 키워드

저자의 연구 키워드

#가치적합성

#갈등

#감성지능

#강압적/비강압적 영향전략

#경로관계

#경제적/비경제적 만족

#고객 자발적 성과

#관계자산

#관계품질

#기업 명성

#기업의 사회적 책임 활동

#몰입

#불확실성

#사회적 교환

#사회적 책임활동에 대한 진정성

#서비스제공자 공감

#성과

#신뢰

#온라인 브랜드 커뮤니티

#온라인 브랜드 커뮤니티 만족도

#재구매의도

#정보공유전략

#충성도

#App Attractiveness

#App Authenticity

#App Authority

#App Loyalty

#Authenticity of CSR

#brand experiences

#Brand Knowledge

#Brand Loyalty

#Brand Satisfaction

#brand trust

#Brand Value

#Business Performance

#channel relationship

#coercive/noncoercive influence strategies

#Cognitive Trust

#commitment

#conflict

#Corporate Social Responsibility Activities

#Corporation Fame

#Creating Shared Value

#CSR

#Customer Voluntary Performance

#economic/noneconomic satisfaction

#Emotional intelligence

#Emotional Trust

#Entrepreneurship

#Entrepreneurship Intention

#Grit

#Impulse Purchase

#information sharing strategy

#Innovative Behavior

#Innovative Capacity

#Intension to Use

#loyalty

#Mindset

#Online Brand Community

#online brand community satisfaction

#Online Word of Mouth Information Characteristics

#OTT Services Attributes

#Perceived Serendipity

#performance

#Post-Purchase Happiness

#rapport

#Relationship Equity

#relationship quality

#Repurchase

#reuse intention

#Self-Efficacy

#Service Providers Empathy

#SNS brand

#Social Exchange

#trust

#uncertainty

#Value Congruence

#word of mouth intention