저자의 연구 키워드

저자의 연구 키워드

#경영성과

#고객만족

#고객신뢰

#공동브랜드

#구매의도

#구매행동

#기술개발 역량

#기술수용모델

#네트워크 역량

#마케팅

#브랜드 신뢰

#브랜드 인식

#브랜드격정적 소비

#브랜드이미지

#소비감성

#소비자행동

#소비행동

#수출 벤처기업

#여성 소비자

#열정적 마케팅

#열정적 소비

#이동통신서비스

#중소유통기업

#쾌락/실용적 혜택

#현지물류 네트워크

#Behavioral Intentions

#Brand Communication

#Brand Familiarity

#Brand Image

#brand passionate consumption

#brand perception

#Brand Trust

#Business Performance

#buying action

#Buying intention

#co-brand

#Consumer

#Consumer Behavior

#consumption behaviors

#consumption emotions female consumers

#customer reliability

#customer satisfaction

#Customer-focused Business Strategy

#Duty-free Shop

#Environmental Orientation

#Environmental Performance

#Environmental Technology Innovation

#exporting ventures

#Green Supply Chain Management Implementation

#hedonic/utilitarian benefits

#HR Practices

#HR Systems

#Immersion

#Impulse Buying

#Impulsiveness

#Influencer's Characteristics

#Innovation Behavior

#Innovativeness

#local physical distribution networks

#Luxury Hotel

#marketing

#Marketing Stimulus

#mediating effect

#Mobile Games

#Mobile service

#Moderating effects

#network capability

#passionate consumption

#passionate marketing

#performances

#Positive Psychological Capital

#Purchase Intention

#R&D capability

#Service Quality

#Shared Leadership

#small and medium sized distribution firm

#Strategic HRM

#Technology Acceptance Model

#Trust in Influencer