저자의 연구 키워드

저자의 연구 키워드

#가치인식

#고객만족

#고객신뢰

#고객지향성

#과시소비

#관계유지

#관계지속의도

#관중-스폰서동일시

#구매성향

#구매의도

#구매의향

#규범적대인민감성

#기업능력

#기업동일시

#기업태도

#내부커뮤니케이션

#동일시

#동일시경로

#물리적환경

#브랜드감정

#브랜드개성

#브랜드관계성

#브랜드동일시

#브랜드만족

#브랜드사랑

#브랜드상호의존

#브랜드연상

#브랜드인지

#브랜드자산

#브랜드충성도

#브랜드태도

#브랜드평가

#사회적 책임

#사회적 추론

#사회적책임

#상호작용

#소비자-브랜드관계

#속성

#수단-목적사슬이론

#스포츠센터 관계의 질

#스포츠센터관여도

#스포츠스폰서십

#스포츠이벤트

#스폰서능력

#스폰서동일시

#스폰서십반응

#스폰서십효과

#스폰서연상

#스폰서이미지

#신뢰

#엠블럼

#우리의식

#웹사이트 태도

#유머지향성

#유명브랜드태도

#이용의도

#재이용의도

#전환비용

#정보적대인민감성

#제품관여도

#제품태도

#조직동일시

#종사원신뢰

#준거집단의 영향

#지각된 서비스품질

#지각된 품질

#집단응집력

#충성도

#쾌락적 가치

#타이틀스폰서십

#타인추천의도

#태도

#태도적충성도

#태도확신성

#팀동일시

#팀매력성

#팀충성도

#프로배구

#혁신성 지각

#혜택

#Attitude

#attitude certainty

#attitude toward brand

#attitude toward corporate

#attitude toward name brand

#attitude toward website

#attitudinal loyalty

#Attractiveness

#attribute

#benefit

#brand affect

#brand association

#brand awareness

#brand equity

#Brand Evaluation

#Brand Identification

#brand interdependence

#brand love

#brand loyalty

#brand personality

#Brand Relationships

#brand satisfaction

#Communication

#Conspicuous Consumption

#consumer-brand relationships

#corporate ability

#corporate identification

#Customer Orientation

#customer satisfaction

#customer trust

#effect of sponsorship

#emblem

#employees' trust

#group cohesiveness

#hedonic value

#humor orientation

#identification

#identification path

#Influence of Reference Group

#informative interpersonal susceptibility

#interaction

#Internal Communication

#Involvement

#Job satisfaction

#Long-term orientation

#loyalty

#means-end chain theory

#normative interpersonal susceptibility

#Organizational Identification

#perceived innovativeness

#perceived quality

#physical environment

#Place attitude

#Place dependence

#Place identity

#Positive word of mouth

#product attitude

#product involvement

#professional volleyball

#purchase intention

#purchasing intention

#purchasing tendencies

#recommendation intention

#Relation Continuity Intention

#relationship commitment

#Relationship continuity intention

#relationship retention

#reuse intention

#self-determination

#service quality

#social inference

#social responsibility

#spectator-sponsor identification

#sponsor ability

#sponsor association

#Sponsor Identification

#sponsor image

#sponsorship response

#sport event

#sport sponsorship

#sports center relationship quality

#sports sponsorship

#Swimming pool identification

#switching costs

#Team Identification

#Team Loyalty

#title sponsorship

#trust

#value cognition

#we-ness