저자의 연구 키워드

저자의 연구 키워드

#감정적충성도

#경영전략

#고객행동의도

#공식후원사

#공익연계마케팅

#관람의도

#관여도

#관여도 팀몰입

#기업이미지

#라이센싱 제품 구매의도

#명성

#브랜드 로열티

#브랜드충성도

#브랜드태도

#상업 스포츠센터

#상업스포츠센타 종사자

#상호작용성

#서비스착각지수

#서비스품질

#성과분석

#스키리조트

#스폰서십

#신뢰

#아마추어 골프대회

#여가산업

#옥외광고

#월드컵

#윤리경영

#재관람의도

#조직동일시

#조직몰입

#조직헌신

#직무만족

#체육단체

#타이틀스폰서십

#팀동일시

#프로야구

#프로야구 팬

#프로축구 서포터즈

#affective loyalty

#Amateur golf event

#arena

#attendance intention

#badminton

#brand attitude

#brand loyalty

#business ethics

#business performance

#cause-related marketing

#college sport team

#Commercial sport centers

#corporate image

#CSR

#customer satisfaction

#customers' behavioral intention

#economic impact

#genre attendance intention

#identification

#inducing factors

#Input-output analysis

#interaction

#involvement

#involvement level

#Job Satisfaction

#Licensed products purchase

#licensing products purchase intention

#management strategy

#moral management practice

#Official Sponsor Corporation

#Organizational Commitment Organizational Devotion

#Organizational Identification

#performance analysis

#professional baseball

#professional basketball

#professional soccer supporters

#psychological commitment

#purchase intention

#repurchasing intention

#reputation

#service gap index

#service quality

#spectators

#sponsorship

#sport event

#sport marketing

#sport organization business ethics

#sport organizations in domestic and foreign countries

#Sports Center Employess

#support

#team identification

#the purchase intention of licensed products

#title sponsorship

#track & field

#trust

#Worldcup