저자의 연구 키워드

저자의 연구 키워드

#감각추구성향

#경기장 이벤트 선호도

#계획행동이론(Theory of Planned Behavior: TPB)

#고객만족

#관계마케팅

#광고 유형

#교과과정

#기업브랜드

#기업이미지

#기업환경변화

#문화적응

#보드광고유형

#소비자 태도

#수상스키

#스포츠 경영

#스포츠산업ㆍ경영

#시설만족도

#시청자인지도

#심리적 연대감

#여가관여도(Leisure Involvement)

#여가만족

#여가소비성향

#이벤트 만족도

#인지도

#자기효능감

#재관람

#재방문

#전략경영

#중국동포 축구동호인

#타이틀스폰서십

#프로농구 관중

#행동 의도(Behavior Intention)

#advertisements types

#audience attracted factors

#audience constrained factors

#behavior after purchase

#Brand of Enterprises

#Change of Corporate Environment

#China-Korean Soccer Club Member

#consumers attitude

#Cultural Adaptation

#curricular

#Customer Revisit

#Customer Satisfaction

#Different Types of Advertising Boards

#equestrian Leisure

#Image of Enterprises

#involvement

#Kinetic Emotion

#Kinetic Immersion

#Kinetic Satisfaction

#Leisure Consumption Tendency

#leisure flow

#Leisure patterns

#Leisure Satisfaction

#motivations

#professional basketball spectators

#professional sports

#PsychologicalSolidarity

#recognition level

#recreation specialization

#Relationship Marketing

#Research on Viewers' Brand Awareness

#re-visiting intention

#satisfaction of events

#selection properties

#Self-Efficacy

#Sensation Seeking Tendency

#sport industry and management

#Sport Management

#stadium event types

#stadium facilities of spectator's satisfaction

#SWOT

#Title Sponsorship

#TV Exposure Effect

#TV노출효과

#Water Ski

#Water-Skiing

#windsurfing participants