저자의 연구 키워드

저자의 연구 키워드

#감성적·이성적 소구유형

#구전확산

#마라톤

#마라톤 체험

#마라톤대회

#병렬다중매개모형

#브랜드 애착

#브랜드 충성도

#브랜드개성

#빅데이터

#사과메시지 수용성

#스포츠 스타

#스포츠기업 마라톤

#스포츠브랜드

#오피니언 마이닝

#의미연결망분석

#이벤트성 마라톤 대회

#이색 마라톤

#이용의도

#정보품질

#제품특성

#지각된 가치

#콜라보레이션

#텍스트 마이닝

#텍스트마이닝

#포털사이트 스포츠정보

#해양스포츠

#accessory benefits

#Aesthetics

#apology message acceptance

#apparel

#Art Marketing

#big data

#Brand Attachment

#Brand Equities

#Brand Loyalty

#Brand Personality

#Collaboration

#commentator

#conspicuous consumption

#Corporate Image

#credibility

#Customer Loyalty

#customer royalty

#emotional · rational appealing type

#Enjoyment

#Event Marathon Competition

#Experience Economy

#Game viewing Intention

#golf

#information quality

#intention of usage

#Marine Sports

#Modified IPA

#need for uniqueness

#Opinion Mining

#Originality

#Parallel multiple mediator model

#perceived ease use

#perceived usefulness

#Perceived value

#Player Attractiveness

#Player Identification

#Player Similarity

#potal-site sports information

#products characteristic

#Relational Continuance Intention

#satisfaction

#Scarcity

#Screen Golf User Satisfaction

#Semantic network analysis

#Service Quality

#SNS

#social-face sensitivity

#speech component

#Sports Accessory

#Sports Brand

#Sports Star

#Symbolic

#TAM

#Team Identification

#Text Mining

#textmining

#TF-IDF

#Trust

#uniqueness desire

#viewer’s commitment

#Water Park Experience factor

#WOM diffusion

#World cup broadcasting