저자의 연구 키워드

저자의 연구 키워드

#가격

#경기장 시설환경

#고객만족도

#관람결정요인

#관람만족

#관람시장

#관람유인요인

#관여도

#광고태도

#구매 고려요인

#구매 만족도

#구매의도

#구매형태

#귀납적 범주분석

#기대치

#기업이미지

#다차원척도

#만족도

#사회적 관계성

#서비스가치

#서비스품질

#서비스품질속성

#선택속성

#스키리조트

#스키리조트서비스품질

#스포츠 스폰서십

#스포츠관여도

#스포츠스타 광고모델 속성

#스포츠ㆍ레저용품

#시설

#시장세분화

#자기조절력

#재 관람의도

#재구매 의지

#전문성

#점근용이성

#제품태도

#지도신념

#지도역량

#체육지도자

#포지셔닝

#프로모션

#프로스포츠

#프로야구경기

#행동의도

#advertisement attitude

#Attribute of Service Quality

#Behavioral intention

#Behavioral Intentions

#coaching ability

#coaching belief

#cooperate image

#customer satisfaction

#determinant factors of spectators` attendance

#determinant factors of spectators’ attendance

#Expectation

#factors affecting decision to spectate

#inductive domain analysis

#Involvement

#Market segmentation

#MDS

#participation

#Physical environments of stadium

#physical instructor

#Positioning

#pro-baseball

#pro-baseball games

#product attitude

#professionalism

#Pro-Sports

#Purchase Intention Sports Star Models's Attributes

#Purchase Satisfaction

#purchase types

#purchasing intention

#Repurchase Intentions

#revisiting in

#revisiting intention

#satisfaction

#selection attribute

#self-regulation

#service quality

#service quality of ski resort

#Service value

#ski resort

#Ski Resorts

#sociological relationships

#Spectate Attraction factors

#Spectator market

#spectator satisfaction

#spectators` satisfaction

#spectators’ consumption behavior

#Sport & Leisure Goods

#Sport Involvement

#Sport sponsorship

#types of purchase