저자의 연구 키워드

저자의 연구 키워드

#가격관련 요인

#겨익관련 요인

#경기관람결정 요인

#경기장관련 요인

#공익연계 마케팅

#구단 이미지

#구매경로

#구조방정식 모형

#매개효과

#변혁적 리더십

#서비스관련 요인

#서비스스케이프

#스포츠 관여도

#스포츠제품 관여도

#임파워먼트

#재관람 의사

#정보탐색경로

#조직시민행동

#조직유효성

#지각된가치

#충성도

#팀 충성도

#프로배구 경기장

#프로야구

#피트니스센터

#홈팀 관중

#affective image

#attitude

#brand equity

#Cause-Related Marketing (CRM)

#CIT

#construct equivalence

#consumer experience

#corporate image

#corporate philanthropy

#corporate social responsibility

#cost factor

#empowerment

#expectancy-disconfirmation

#F1 Korea Grand Frix

#factors related to spectator attendance

#Female Spectator

#fitness center

#fitness club

#game factor

#home fans

#image congruity

#information seeking channel

#inherent characteristics

#involvement

#job satisfaction

#Latent Means Analysis(LMA)

#Leadership

#Lifestyle

#LMX

#loyalty

#organizational citizenship behavior

#organizational culture

#perceived ease of use

#perceived quality

#perceived usefulness

#perceived value

#personal trainer

#pro football

#Professional Baseball

#professional volleyball gymnasium

#purchase channel

#relational benefit

#relationship building intention

#revisit intention

#revisiting the game

#re-watching

#satisfaction

#selection attributes of ski-resort

#service factor

#servicescape

#ski-resort service

#spectator satisfaction

#sport consumer

#sport consumption

#sport involvement

#sport product involvement

#sport wearable computer

#sports products

#sportscape

#stadium facility

#stadium factor

#Structural Equation Modeling(SEM)

#structural relationship

#Taekwondo

#TAM

#team image

#Team loyalty

#Technology Acceptance Model

#Theory of Planned Behavior

#title sponsor

#TMX

#TPB

#value