저자의 연구 키워드

저자의 연구 키워드

#갈등이론

#게임이론

#경쟁

#고객도움행동

#고객만족(CS)

#고객만족제고

#고객추천

#고객추천행동

#공급업체

#네트워크 외부효과

#다른고객

#대형할인점

#멀티브랜드 소매업체

#멀티채널

#보상

#비계획구매

#비용 분담

#상생

#영향자

#외부효과

#유통경로갈등

#유통업체

#인센티브

#제조업체

#지각된 서비스 품질

#채널

#추천보상

#추천자 인센티브

#판매촉진

#피추천자 인센티브

#협력

#협상이론

#bargaining theory

#CCQ

#channel

#channel conflict

#CIT

#collaboration

#competition

#conflict theory

#consumer information

#cost subsidy

#cost-subsidy

#Critical Incidents technique

#CS(customer satisfaction)

#customer citizenship behavior

#customer experience quality

#customer helping behavior

#customer loyalty

#customer referral

#customer referral behavior

#customer referrals

#Customer Satisfaction

#Customer-to-customer Contact Quality

#distribution channel

#employee-to-customer interaction quality

#externalities

#game theory

#hedonic service settings

#incentives

#influentials

#infomediaries

#lump sum pay

#manufacturer

#market helping

#multi-channel

#multiple-brand dealer

#network externalities

#Other customer(s)

#pay per conversion

#peer-to-peer interaction quality

#Perceived Service Quality

#referral cost-subsidy

#referral incentives

#referral rewards

#referree incentives

#referrer incentives

#retailer

#reward

#rewards

#sales promotion

#servicescape

#signaling

#supplier

#unplanned buying

#win-win